Well, I'll be Cornhobbled

Want to know what cornhobble means? I'll tell you later, read on...

I bet the word cornhobble got your attention right? Unusual and poetic words have the effect of stimulating the attention center of the brain. Your brain goes, "here's something that I haven't experienced before, it may be a threat, it may be a cookie, let's pay attention."

In today's market , your advertising message must grab your customer's attention or you might as well take your advertising dollars and use them as toilet paper. At least you'd be getting some use from them.

However you've got to remember that just being strange isn't enough. The best messages make an emotional impact and connect with the audience. After attention comes interest, desire, and action. this is the AIDA model. Just flashing some strange image at your audience and then showing them your product isn't enough.

There have been lots of companies that used innovative advertising and ad copy that failed.

By the way, cornhobble is an archaic verb meaning to strike a person in the face with a fish (or so I'm told).