Today I had lunch with my wife on Newbury Street, Boston's swankiest shopping district. We passed by a women's clothing store that I felt was running one heck of a promotion. With a little creativity, you can apply their idea to almost any business.
The sale was called the BFF sale. BFF is female slang for "best friends forever" The promotion is that if you bring in your BFF (really you can bring in anyone) you both get 25% off when you buy the same outfit. Brilliant.
What makes this such a great promotion?
First, rather than just a sale, it encourages two sales.
Second, it takes advantage of the fact that many women shop with their friends as a social activity.
Third, and perhaps the most powerful part of the equation, it utilizes social pressure. You can easily refuse a pushy sales clerk, but it's less easy to resist your friend who's begging you to get the same outfit.
"Bring a friend with you" promotions aren't new, but I don't see them executed as well as this one. He store had huge signs in the window that explained the promotion in one sentence of about 10 words. You don't want a promotion that's too complex for people o figure out.
Think about how you might double a few of your transactions with a promotion like this one.
J D Moore - Marketing Comet