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« How Important Is Your Headline? | Main | How To Write Your Positioning Statement »


Roy Jacobsen

A helpful Word add-on is Bullfighter (, which helps you find and eliminate the jargon in your writing. So much of what passes for writing in business is poorly disguised bloviation--important-souding words that really don't mean anything.

Eliminating empty jargon, along with they two things you identified (keeping it simple and using active voice) will go a long way in strengthening your writing.

Shameless self-promotion: My blog is all about writing better. I invite everyone to check it out.

Ruben marketing weblog

Nice one.

There is actually a Wordpress plugin which I happen to use that does Flesch, Kincaid and Fog analysis on posts you are writing:

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