Want people to buy stuff from you and even be willing to pay a little more for what you're selling? Just market to them in a way they like. So how do people take their marketing? read on...
In the December 15th issue of Marketing News there is a story on the 2005 Yenkelovich Marketing Receptivity Study. According to them, 55% of consumers surveyed would agree to pay at least a little more if they could be marketed to in a way they prefer. Here are the top five marketing practices that consumers say they want:
43% Marketing that is short and to the point
33% Marketing that I can choose to see when it is most convenient to me
32% Marketing that is personally communicated to me by friends or experts I trust
29% Marketing that provides information about price discounts or special deals
29% Marketing that is customized to fit my special needs.
If you were to ask me to analyze these answers, I would say that the most effective marketing is marketing that is: not intrusive or interrupting, terse and clear, personal and personalized, relevant, from a source perceived as trusted.
How can you adjust your marketing tactics to better fit they way your customers choose to be communicated with?
J D Moore - Marketing Comet