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Rhea Brown

I love this article and I've been doing some research on Dove (my competitor). I am a startup woman-owned company looking to also help woman with my soaps. The difference with my soap is that it is 100% natural utilizing natural and organic ingredients such as Organic Shea Butter. I wish to put together a mission/positiong statement but am having a lot of trouble. My target market is woman ages 25-45 but a currently have a few men that use my shea butter soap and cream for their razor bumps as well (who know?).

I would love it if you could write an article focusing on how to compete with someone like Dove and offer examples of this.

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