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« The Line In The Sand - Focus In Small Business Marketing | Main | Why Your Marketing Must Cut Through Clutter »



J D,
Deeply insightful stuff. Most small businesses have the wrong notion of what amrketing is about. Taking your lead from big names like Nike and trying to play like them could land you in trouble unless you know what you're about.

Most small businesses fail to figure out their target audience and how best to reach them and at the end of the day splash out loads of $$$ on advertising that reaches no one.

Just added you to my blogroll and I'll be checking back here often.


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