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"It's been estimated that 90% of companies don't have a marketing plan.."

Oftentimes while in the initial "research and strategy" portion of building a website for a company I'll ask to see their marketing plan, so we can align the site's goals with it.

It's always amazed me how often I'll be met with blank stares or uncomfortable seat-shifting.

OTOH, do I have a current marketing plan for my own business? *blank stare...shifting in seat*....

What is Marketing exactly?
When someone says we have to make sure the corrct marketing is in place...what do they actually mean?
How do you market a service as opposed to a product

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