Providing good customer service is a very inexpensive, yet highly effective way to ensure your business success. From my daily encounters with many businesses, it's quite clear this fact escapes many busines owners.
Here's some of the data: The cost of bringing a new customer in is 8-10 times that of retaining a current customer. This means that dollars you spend on customer service make a larger impact on your bottom line. After all, a customer who has already bought from you has been sold on you once. Keep them coming back for more.